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Get More From Your Wine Tasting Event with Custom …
Wine tasting events are a common practice amongst wineries and vineyards to help increase sales, however there are overloked steps a company can take to increase the benefit derived from the event. Custom wine glasses are an easy way to multiply the benefits of a wine tasting because it keeps your brand and logo in front of the customer. Custom wine glasses give your audience the feeling that you are a well established brand; something worth buying. They leave an impression of luxury, and give your wine tasting event a classy feeling that people love to be apart of. Not only is a custom wine glass going to look great at your wine tasting event and give it that finishing touch, but imagine if the people at your event mentioned your bra...
Let Your Brand Speak To Your Target Audience Throu…
Newspaper Ad: Perfect if your target audience is over 55 years oldE-mail Advertisement: Delete & Mark as SpamTelevision Commercial: 40% of U.S. households now have 1 or more Digital Video Recorders and are fast forwarding past commercials at lightning speeds and it is projected that this number will increase to 60% of households in 2013Sitting next to the news paper is a case for her glasses with “Main Street Opticians” printed on it. The mouse scrolling over the delete button on the “Refinance Your Home Now” titled e-mail is sitting on a mouse pad with “Main Street Savings and Loan” printed on it. While the DVR fast forwards past the casual dining restaurant chain commercial featuring overly-eager and overly-stimulated flair touting s...
Value Added Packaging Equals Vastly Amplified Prof…
For decades now companies have experienced the effectiveness of Value Added Packaging also known as VAP’s. The packaging of your product can change the entire landscape of the purchasing decision, but adding value to the purchase creates an entirely new opportunity in the ever-changing consumption patterns of today’s price conscious consumers. Shelf impact for value added packaging in the retail sector showed significant sales increases in cosmetics, spirits, health, and food purchasing for 2010.The obvious case in targeted promotional packaging is the holiday shopper late in the year, but with overall purchasing increases in 2010 many brands are now experimenting with seasonal VAP designs with success. Marketing initiatives are also utiliz...