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Value Added Packaging Equals Vastly Amplified Prof…
For decades now companies have experienced the effectiveness of Value Added Packaging also known as VAP’s. The packaging of your product can change the entire landscape of the purchasing decision, but adding value to the purchase creates an entirely new opportunity in the ever-changing consumption patterns of today’s price conscious consumers. Shelf impact for value added packaging in the retail sector showed significant sales increases in cosmetics, spirits, health, and food purchasing for 2010.The obvious case in targeted promotional packaging is the holiday shopper late in the year, but with overall purchasing increases in 2010 many brands are now experimenting with seasonal VAP designs with success. Marketing initiatives are also utiliz...
Four Things to Do During a Slow Bar Shift
If you’re constantly pouring drinks, wiping down glasses, and hardly have a second to breathe before pouring that next Jack and Coke, keep doing what you’re doing. Most bartenders, however, know what it’s like to experience a slow shift. Instead of staring into the TV while wiping the same spot on the counter for 30 minutes, here are 4 things you can do during a slow shift. Prepare for the Busier Shift Wash an extra rack of glasses. Glasses that are used less frequently tend to collect dust, so eliminate that problem before it gets busy. Prep garnishes, such as lemons, limes, and oranges. Research and learn new drinks. Give yourself an edge over your fellow bartenders. Ask a manager if you can help with anything around the re...
2013 Nightclub & Bar Show Award Winners
The list of 2013 NCB Award Winners was released, recognizing excellence in bar and nightclub operations, marketing, promotion, innovation, and success. There were more than 450 entries in 26 categories but only a total of 26 lucky companies could take home an award. Keep reading for the full list.