Value Added Packaging Equals Vastly Amplified Profits
- Created on Thursday, 27 October 2011 09:29
For decades now companies have experienced the effectiveness of Value Added Packaging also known as VAP’s. The packaging of your product can change the entire landscape of the purchasing decision, but adding value to the purchase creates an entirely new opportunity in the ever-changing consumption patterns of today’s price conscious consumers. Shelf impact for value added packaging in the retail sector showed significant sales increases in cosmetics, spirits, health, and food purchasing for 2010.
The obvious case in targeted promotional packaging is the holiday shopper late in the year, but with overall purchasing increases in 2010 many brands are now experimenting with seasonal VAP designs with success. Marketing initiatives are also utilizing Value Added Packaging to be sure that the consumers are clearly aware that the brand they are purchasing and using supports causes ranging from Breast Cancer to saving the black-breasted red-beaked cackle bird indigenous to somewhere. Simple products with logo branding ranging from a glass, to a cell phone case, to a toilet brush, all of which hold very valuable exposure points I call in-home and in-hand impressions. What truly adds value to your VAP’s are products included in the packing that will be utilized, carried, displayed, or worn. If you are including glassware with your spirit brand try including unique pieces that handle well and will be used in consumption regularly. This also incites a multi-sensory association with your brand which will weight in your favor for next buying decision.
In this blog post I would like to write that you are not limited by your imagination when it comes to your Value Added Packaging concepts, but realistically you are limited by a budget. From concept to completion aligning your brand with the team to develop your VAP is vital to the packing amplifying product sales and maximizing that budget.
In that case you might want to trust a company that has been on the forefront of developing Value Added Packing for some of the most successful brands in the world for over 20 years. RP and Associates is the worldwide leader in designing, developing, and delivering innovative brand building solutions and Value Added Packaging concepts.
Gary D. Merten
Global Brand Specialist
RP & Associates
310-547-7527
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