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Value Added Packaging Equals Vastly Amplified Prof…

For decades now companies have experienced the effectiveness of Value Added Packaging also known as VAP’s. The packaging of your product can change the entire landscape of the purchasing decision, but adding value to the purchase creates an entirely new opportunity in the ever-changing consumption patterns of today’s price conscious consumers. Shelf impact for value added packaging in the retail sector showed significant sales increases in cosmetics, spirits, health, and food purchasing for 2010.The obvious case in targeted promotional packaging is the holiday shopper late in the year, but with overall purchasing increases in 2010 many brands are now experimenting with seasonal VAP designs with success. Marketing initiatives are also utiliz...

Buyer Beware When It Comes To Custom Promotional …

When looking to source custom promotional products, most savvy buyers look to the internet as their yellow pages of suppliers. Not only is it a more efficient use of their time, it also opens up the search to custom manufacturers from all around the world. It offers them a chance to immediately source goods and items from the global marketplace without traveling to the factory or speaking the language. This convenience has offered a tremendous savings in buyers’ valuable time and has increased their productivity exponentially.There is only one caveat: buyer beware. Most factories overseas don’t have a website or even a sales force. They rely on trading companies or global sourcing websites to promote their manufacturing capabilities. Many o...

Four Things to Do During a Slow Bar Shift

If you’re constantly pouring drinks, wiping down glasses, and hardly have a second to breathe before pouring that next Jack and Coke, keep doing what you’re doing. Most bartenders, however, know what it’s like to experience a slow shift. Instead of staring into the TV while wiping the same spot on the counter for 30 minutes, here are 4 things you can do during a slow shift. Prepare for the Busier Shift Wash an extra rack of glasses. Glasses that are used less frequently tend to collect dust, so eliminate that problem before it gets busy.  Prep garnishes, such as lemons, limes, and oranges. Research and learn new drinks. Give yourself an edge over your fellow bartenders. Ask a manager if you can help with anything around the re...