For decades now companies have experienced the effectiveness of Value Added Packaging also known as VAP’s. The packaging of your product can change the entire landscape of the purchasing decision, but adding value to the purchase creates an entirely new opportunity in the ever-changing consumption patterns of today’s price conscious consumers. Shelf impact for value added packaging in the retail sector showed significant sales increases in cosmetics, spirits, health, and food purchasing for 2010.The obvious case in targeted promotional packaging is the holiday shopper late in the year, but with overall purchasing increases in 2010 many brands are now experimenting with seasonal VAP designs with success. Marketing initiatives are also utiliz...
Newspaper Ad: Perfect if your target audience is over 55 years oldE-mail Advertisement: Delete & Mark as SpamTelevision Commercial: 40% of U.S. households now have 1 or more Digital Video Recorders and are fast forwarding past commercials at lightning speeds and it is projected that this number will increase to 60% of households in 2013Sitting next to the news paper is a case for her glasses with “Main Street Opticians” printed on it. The mouse scrolling over the delete button on the “Refinance Your Home Now” titled e-mail is sitting on a mouse pad with “Main Street Savings and Loan” printed on it. While the DVR fast forwards past the casual dining restaurant chain commercial featuring overly-eager and overly-stimulated flair touting s...
When looking to source custom promotional products, most savvy buyers look to the internet as their yellow pages of suppliers. Not only is it a more efficient use of their time, it also opens up the search to custom manufacturers from all around the world. It offers them a chance to immediately source goods and items from the global marketplace without traveling to the factory or speaking the language. This convenience has offered a tremendous savings in buyers’ valuable time and has increased their productivity exponentially.There is only one caveat: buyer beware. Most factories overseas don’t have a website or even a sales force. They rely on trading companies or global sourcing websites to promote their manufacturing capabilities. Many o...
