For decades now companies have experienced the effectiveness of Value Added Packaging also known as VAP’s. The packaging of your product can change the entire landscape of the purchasing decision, but adding value to the purchase creates an entirely new opportunity in the ever-changing consumption patterns of today’s price conscious consumers. Shelf impact for value added packaging in the retail sector showed significant sales increases in cosmetics, spirits, health, and food purchasing for 2010.The obvious case in targeted promotional packaging is the holiday shopper late in the year, but with overall purchasing increases in 2010 many brands are now experimenting with seasonal VAP designs with success. Marketing initiatives are also utiliz...
Wine tasting events are a common practice amongst wineries and vineyards to help increase sales, however there are overloked steps a company can take to increase the benefit derived from the event. Custom wine glasses are an easy way to multiply the benefits of a wine tasting because it keeps your brand and logo in front of the customer. Custom wine glasses give your audience the feeling that you are a well established brand; something worth buying. They leave an impression of luxury, and give your wine tasting event a classy feeling that people love to be apart of. Not only is a custom wine glass going to look great at your wine tasting event and give it that finishing touch, but imagine if the people at your event mentioned your bra...
When looking to source custom promotional products, most savvy buyers look to the internet as their yellow pages of suppliers. Not only is it a more efficient use of their time, it also opens up the search to custom manufacturers from all around the world. It offers them a chance to immediately source goods and items from the global marketplace without traveling to the factory or speaking the language. This convenience has offered a tremendous savings in buyers’ valuable time and has increased their productivity exponentially.There is only one caveat: buyer beware. Most factories overseas don’t have a website or even a sales force. They rely on trading companies or global sourcing websites to promote their manufacturing capabilities. Many o...
