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Buyer Beware When It Comes To Custom Promotional …

When looking to source custom promotional products, most savvy buyers look to the internet as their yellow pages of suppliers. Not only is it a more efficient use of their time, it also opens up the search to custom manufacturers from all around the world. It offers them a chance to immediately source goods and items from the global marketplace without traveling to the factory or speaking the language. This convenience has offered a tremendous savings in buyers’ valuable time and has increased their productivity exponentially.There is only one caveat: buyer beware. Most factories overseas don’t have a website or even a sales force. They rely on trading companies or global sourcing websites to promote their manufacturing capabilities. Many o...

Value Added Packaging Equals Vastly Amplified Prof…

For decades now companies have experienced the effectiveness of Value Added Packaging also known as VAP’s. The packaging of your product can change the entire landscape of the purchasing decision, but adding value to the purchase creates an entirely new opportunity in the ever-changing consumption patterns of today’s price conscious consumers. Shelf impact for value added packaging in the retail sector showed significant sales increases in cosmetics, spirits, health, and food purchasing for 2010.The obvious case in targeted promotional packaging is the holiday shopper late in the year, but with overall purchasing increases in 2010 many brands are now experimenting with seasonal VAP designs with success. Marketing initiatives are also utiliz...

5 Steps to Pouring the Perfect Draft

Pouring a beer from the draft system seems simple – and it is. To achieve the best quality pour, be sure to keep these simple steps in mind when pouring: 1. Start with a clean glass: Using clean glasses may seem like a no-brainer, but busy nights can wear down even the experienced bartender and cause them to overlook a few things. Glassware washed in low temperature machines are sanitized with chemicals rather than high heat. This type of sanitation may leave lipstick marks or fingerprints, and can also leave chlorine deposits that will kill the beers foamy head. If a high temp dishwasher is not being used, take extra care to make sure that all glasses are completely rinsed and cleaned. 2. Hold the glass at an angle: When po...