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Value Added Packaging Equals Vastly Amplified Prof…

For decades now companies have experienced the effectiveness of Value Added Packaging also known as VAP’s. The packaging of your product can change the entire landscape of the purchasing decision, but adding value to the purchase creates an entirely new opportunity in the ever-changing consumption patterns of today’s price conscious consumers. Shelf impact for value added packaging in the retail sector showed significant sales increases in cosmetics, spirits, health, and food purchasing for 2010.The obvious case in targeted promotional packaging is the holiday shopper late in the year, but with overall purchasing increases in 2010 many brands are now experimenting with seasonal VAP designs with success. Marketing initiatives are also utiliz...

Hotel Finder by Google

If your anything like us, you probably travel a ton. But did you know you can find hotel rooms and rates using Google's new Hotel Finder. Simply type in your travel destination and dates, and Google will scour the internet to find you room rates, reviews, photos, and more. It's like checking a ton of different sites, but Google does all the work for you. Check it out.

2013 Nightclub & Bar Show Award Winners

The list of 2013 NCB Award Winners was released, recognizing excellence in bar and nightclub operations, marketing, promotion, innovation, and success. There were more than 450 entries in 26 categories but only a total of 26 lucky companies could take home an award. Keep reading for the full list.