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Let Your Brand Speak To Your Target Audience Throu…

Newspaper Ad: Perfect if your target audience is over 55 years oldE-mail Advertisement: Delete & Mark as SpamTelevision Commercial: 40% of U.S.  households now have 1 or more Digital Video Recorders and are fast forwarding past commercials at lightning speeds and it is projected that this number will increase to 60% of households in 2013Sitting next to the news paper is a case for her glasses with “Main Street Opticians” printed on it. The mouse scrolling over the delete button on the “Refinance Your Home Now” titled e-mail is sitting on a mouse pad with “Main Street Savings and Loan” printed on it. While the DVR fast forwards past the casual dining restaurant chain commercial featuring overly-eager and overly-stimulated flair touting s...

Buyer Beware When It Comes To Custom Promotional …

When looking to source custom promotional products, most savvy buyers look to the internet as their yellow pages of suppliers. Not only is it a more efficient use of their time, it also opens up the search to custom manufacturers from all around the world. It offers them a chance to immediately source goods and items from the global marketplace without traveling to the factory or speaking the language. This convenience has offered a tremendous savings in buyers’ valuable time and has increased their productivity exponentially.There is only one caveat: buyer beware. Most factories overseas don’t have a website or even a sales force. They rely on trading companies or global sourcing websites to promote their manufacturing capabilities. Many o...

8 Things Productive People Do During the Workday

  No matter where you work or what you do, you're always looking for ways to be more productive. Oversized coffee mugs and 3 page to-do lists may not be the answer. It's time to put an end to ridiculously long emails and pick up a few new habits, or perhaps revisit old ones. Nothing beats having a super productive day at work. But simply checking tasks off of your to-do list doesn't mean you're working efficiently. Don't mistake doing more things for doing things that actually increase productivity. In fact, doing fewer things each day can actually increase your productivity. Here are eight ways you can eliminate unnecessary tasks and focus on what is really important: Create a smaller to do list. Your goal shoul...