News & Updates

Auntie Anne's Launches Grub Tub in the US

Published: Tuesday, 11 May 2021 16:42

Auntie Anne's recently launched their On The Go Combo featuring RP & Associates' patented Grub Tub. Auntie Annes was looking for a unique and creative way to increase activations and combo sales; RP & Associates designed custom Grub Tubs for Auntie Annes features that features a sauce and pick holder.

Auntie Anne's customers can purchase a variety of nuggets or pretzel dogs with a drink served in a Grub Tub for just $9.99. Auntie Anne's initially tested the program in Puerto Rico before launching it in select locations through the US. Initial testing showed an increase of approximately 50 to 80 combo sales per day; the increased combo sales also increased their attachment rate and average ticket. Auntie Anne's also allows customers to upgrade to a large drink for an additional charge, further helping their metrics and increasing up-sells. Auntie Anne's launched the Grub Tub with multiple point-of-sales signs, menu signage, and graphic clings promoting their Grub Tub On The Go Combo. The unique aspects of the Grub Tub also demand attention and make it a walking billboard for your brand as customers walk around with the Grub Tub; it's a great form of unique marketing that is sure to get attention.

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Grub Tub allows customers to easily hold their food and beverage with one hand while on the go, or place it in a cup holder; this allows customers to purchase more and creates a unique and memorable experience associated with your brand. Grub Tub has rings on the bottle that allow it to work with three different size cups, cans, and bottles.

Grub Tub creates on-the-go convenience which is perfect for high foot traffic and on-the-go locations like Auntie Annes, which are often located in food courts, malls, etc. Grub Tubs are also popularly used at stadiums and venues, and are great for QSR and drive through applications since it easily fits in your cup holder. Contact us today at 310-372-9709 to learn more or get your custom Grub Tubs.