drinkware

  • Football Season Promotions to Increase Sales

    Football POS Banner

      Football season is underway, which brings forth a ton of great opportunities to increase sales for your restaurant or bar. From September to February, professional and collegiate football carry the potential to be the driving force of sales, establish a loyal consumer base, and turn Saturday and Sunday into a source of steady profit. Pigskin fanatics are looking for a great place to catch the game, grab a drink and enjoy a meal. Give your guests a reason to visit and stay through the entirety of the game with these fun football products and promotion ideas:

    • Custom Bobbleheads - Bobblehead giveaways are a great way to get feet through the door. Give your fans an incentive to go to the game. Customize your bobblehead today and use the following products in tandem to inflate sales.
    • Football Hitch Shot Glass - This football shaped glass is accompanied with a football shaped shot glass that hitches to the larger football shaped glass. This product is perfect for promoting a beer and shot promotion or a speciality cocktail with a side shot. Keepsake glassware provides incentive to purchase the cocktail at a higher price point.
    • Custom Stir Rods - Functional assets to beverages that require stirring and/or speared garnishes. Stir rods and garnishing spears are a perfect and provident product to generate logo exposure and brand recognition with each beverage served.
    • Grub Tub - Use this product to drive high margin sales and create brand loyalty. Grub Tub allows stadium goers to enjoy their game with food and drink in hand. That's right, hand; singular. No longer required are two hands to juggle cups, trays, snacks and condiments at sporting events. Grub Tub allows fans to eat, drink and be merry as they cheer on their team and eliminate the risk of spilling all over themselves. Custom keepsake cups, bowls and discounted refills are selling points of this particular product.

    Call RP and Associates to receive more information on custom product manufacturing, or get started on your project today!

  • The Year of the Mule

    Variety Moscow Mule Mugs

    Hollywood, California, 1941; Whiskey dominates the market while bottles of vodka remain on shelves only to collect dust. John Martin, a food and spirits distributor, and Jack Morgan President of Cock ‘n’ Bull, created their own line of ginger beer, but are struggling sizing up to its competitor, ginger ale. In an attempt to make their unpopular products popular, the two entrepreneurs combined the ginger beer and vodka, squeezed a coupl’a limes in there, and thus, the Moscow Mule was born. The cocktail was served in a copper mug imprinted with a kicking donkey and took the market by storm.

    Fast-forward 75 years later, and here we are in 2016 where Moscow Mules are as omnipresent as pigeons in Central Park, New York. Almost every restaurant, bar, or event serves Moscow Mules, or some sort of variation of the cocktail. Tales of the Cocktail, the world’s premier cocktail festival, named 2016 The Year of the Mule. With such a high demand for the mule, there is plenty of room to increase high-margin sales as well as countless ways to market this cocktail.

    A copper mug is essential to creating a true Moscow Mule. Serving a Moscow Mule in a regular glass is the equivalent to making an Old Fashioned with Vodka, 100 percent unacceptable. For those who beg to differ, it's time to drop a bit of knowledge. Using a copper mug is like allowing your wine to aerate. When the Vodka hits the walls of the copper mug, the copper oxidizes and boosts the flavor of the spirit. The cold copper increases the amount of bubbles from the carbonated ginger beer and keeps your cocktail cooler, longer. Lastly, the copper mug affects the lime juice by reducing the acidity and heightening the citrus notes allowing the crisp and spicy nature of the ginger beer to shine thru. Boom. Science.

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    If science is not convincing enough, perhaps increased sales will peak your interest. Consumer spending data analytics from GuestMetrics showed that Moscow Mule menu placements rose 60 percent in 2015. Moscow Mules also accounted for 7 percent of all cocktail orders last year alongside popular cocktails such as the Bloody Mary and the Mojitio. If you do not already have the Moscow Mule on your menu, we suggest you make some adjustments to your cocktail list. If you do offer mules, here are a few tips to increase your Moscow Mule sales:

    Do not miss your opportunity to capitalize on sales this holiday season. Contact us to get started on your holiday project, or click here to get a quote.

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